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Briefs: Travelodge adds 100 | Four Seasons enters into…

Here’s who Travelodge is now targeting: Budget hotel chain Travelodge is now targeting parents who want to return to work to fill a potential post-Brexit staffing gap if EU worker numbers fall. The company plans to open 100 new hotels creating 3,000 jobs by 2023, and says it hopes to attract parents by offering flexible hours and school hour roles. The firm, which in 2012 was on the brink of administration, reported strong sales and profits for last year, with sales up 8.8% to £693.3 million (US$921 million) in 2018. 

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It’s Tennessee: Four Seasons Hotels and Private Residences will debut its first Tennessee location in what will be the third-tallest building in Nashville, according to project leaders. Construction will begin next month on a 40-story, 542-foot-tall tower near the Cumberland River in the SoBro neighborhood flanking downtown. Hotel development is one of of the most heated areas of investment in Nashville due to booming tourism. A W Hotel and Virgin Hotel are under construction now, along with two Marriott Moxy-branded properties, a Grand Hyatt, Margaritaville Hotel and numerous others. 

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Hilton University Houston gets a boost: A US$30 million project to expand and renovate the Hilton University of Houston, the teaching hotel for students at UH’s Conrad N. Hilton College of Hotel and Restaurant Management, has been approved by the University of Houston System Board of Regents. The project is financed through a revenue bond issued by the UH System, which will be repaid with additional revenue generated by the hotel. Preliminary design plans include the addition of a five-story tower with 71 guest rooms, increasing the hotel’s total number of rooms to 151. Six suites on the second floor will be removed to create executive meeting space. The hotel’s existing 80 guest rooms in its north wing will be renovated, along with its lobby and public spaces. An adjacent courtyard will also be renovated. 

ATC + TPG: Allegiant Travel Company and TPG Sixth Street Partners will finance the development of Sunseeker Resorts Charlotte Harbor, the company’s planned resort in the Charlotte County Punta Gorda area in southwest Florida. Under the agreement, TSSP has committed US$175 million in initial funding to support construction of the hotel development under Allegiant’s Sunseeker Resorts brand. This initial commitment represents the first piece of a long-term, potential US$1 billion partnership to develop the Sunseeker Resorts imprint, and will provide opportunities to develop future phases for Sunseeker Resorts Charlotte Harbor, additional properties or related ventures at the discretion of both companies. 

Hostmark and TQP: Thomas Prins, principal of hotel real estate private equity firm TQP Capital Partners has joined Schaumburg, Illinois-based Hostmark Hospitality Group, a third-party hotel management company, as a minority partner.  In his new role, Prins will be responsible for new business development on behalf of Hostmark and TQP Capital Partners. The affiliation of the two businesses will begin immediately. The financial terms of the transaction were not disclosed. 

Stop the ‘brandjacking’: The UK Bed & Breakfast Association wants a ban on “brandjacking” of hotel and B&B names on Google by OTAs. The practice, according to the association, enables OTAs to take over the top of search listings, even for searches of a hotel or B&B’s own brand or name, without the owner’s express permission. 

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