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Sheraton To Showcase Windows 7 Before Launch

Link@Sheraton experienced with Microsoft among first locations for consumers to experience Windows 7 operating system

-- Hotels, 10/13/2009 10:11:00 AM

Sheraton Hotels & Resorts is working closely with Microsoft Corp. to showcase Windows 7--the software company’s new operating system--prior to its official public launch on October 22. Sheraton Hotels has also partnered with HP to feature Windows 7 on HP’s next-generation, touch-enabled Business TouchSmart PCs at select Sheraton properties.

These new state-of-the art offerings are part of a US$6 billion worldwide effort to revitalize the iconic Sheraton brand, including an investment of US$2.3 billion in new hotels, US$1.5 billion in renovations and US$400 million in signature brand initiatives throughout North America.

Sheraton has deployed Windows 7 in its Link @ Sheraton experienced with Microsoft, a lobby lounge that enables guests to stay connected using Windows-based computers that feature Microsoft Office, Bing, Microsoft’s new decision engine, Bing Maps, Internet access and Microsoft LifeCam webcams for e-mailing video postcards.

Windows 7 will be available at more than 50 hotels in North America before its official public launch, including Sheraton New York, Sheraton Seattle, Sheraton Boston, Sheraton Chicago Hotel & Towers, Sheraton Toronto, Sheraton Vancouver and the Sheraton Phoenix.  At several hotels, the exclusive offering will be enhanced with new 22-inch HP Business TouchSmart computers – powerful, touch-enabled PCs that enable guests to simply tap on the screen to open documents, navigate the Internet and browse photos.  HP’s Business TouchSmarts provide Sheraton guests with immersive touch technology that brings interaction, connectivity and play to the  Link @ Sheraton – the heart of the Sheraton brand’s new lobby experience.  

“Sheraton recognizes the premium value our guests place on having access to the smartest, most current technology during their stay at our properties," says Hoyt Harper, senior vice president, global brand management for Sheraton Hotel & Resorts. "Through our multi-billion revitalization effort, we’ve made a long-term investment in the Link @ Sheraton and are proud to offer Windows 7 as a unique way to heighten the guest experience and ensure our customers stay connected.”

The  Link @ Sheraton is a signature virtual and physical lobby lounge space that enables Sheraton guests to work, relax and remain connected with friends, family and colleagues during their travels in a social environment. Designed to serve the needs of Sheraton core guests who are social individuals seeking to balance work and play in a communal environment, the  Link @ Sheraton invites guests to interact with each other while they check their e-mail, research local attractions and print boarding passes using free Wi-Fi and Internet-enabled computer stations.  A key feature of the  Link @ Sheraton experience is Microsoft branded Webcams, allowing guests of all ages to easily e-mail video postcards back home. The  Link @ Sheraton  experience also features televisions, daily newspapers and The Link Café.

Sheraton Hotels & Resorts, like all brands within Starwood’s robust portfolio, is proud to offer the Starwood Preferred Guest program.  

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