Circos Launches Brand Reputation Dashboard
‘Brand Karma’ free for a limited time for hotel and restaurant marketers
Circos -- Hotels, 8/25/2008 12:27:00 AM
Today Circos unveiled Brand Karma, a powerful analytics tool that helps hotels and restaurants understand what consumers are saying about them online. By tapping into hundreds of online communities, review sites, and blogs, Brand Karma transforms distributed consumer opinions into actionable knowledge for marketers and business owners.
“There are millions of valuable customer reviews about hotels and restaurants all over the web, but it’s difficult to find and make sense of them,” said Mario Jobbe, Co-Founder of Circos. “Brand Karma makes it easy to understand the most impactful points from customer reviews, helping hotel and restaurant marketers to intelligently improve their businesses.”
Using Brand Karma, marketers are able to see macro and micro reports on their business, including a digest of all reviews and conversations on their brand. Brand Karma reports include:
• An Executive Summary providing an at-a-glace overview of a business’ online buzz, as well as its current levels of online awareness, customer satisfaction, customer loyalty, and frequency of mentions
• A Reviews & Opinions Report summarizing the positive and negative terms that are used most frequently in complimenting or complaining about a particular business. The reviews are presented as short, meaningful customer quotes, such as “what brings me back to this restaurant is the flourless chocolate cake” and “amazing food but our server was slow and snotty”
• A Trends Report highlighting monthly trends in customer satisfaction and loyalty, and benchmarking a business’ performance to the industry average in its market
• A Personas Report showing business owners the different psychographic segments of consumers who like and dislike their brand
Businesses that join Brand Karma also benefit from increased exposure on Circos.com. Hotels and restaurants that sign up can claim their business, update contact information, and provide tips on their brand to the influential consumers searching for hotels and restaurants every day.
Brand Karma is available free-of-charge for a limited time during its initial launch. For more information or to sign up, interested users should visit http://brandkarma.circos.com.
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