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Choice Privileges Points Redeemable For Music Downloads

Worldwide Lodging Franchisor Offers Hip Digital Media, Inc. Online Music Store to its Rewards Program Members

-- Hotels, 11/9/2009 10:50:00 AM

PRESS RELEASE
Free hotel nights. Free airline miles. Free retail gift cards. And now, free music downloads too! The latest redemption option from Choice Privileges, the rewards program from Choice Hotels International Inc. gives its members the ability to redeem points earned from qualifying hotel stays for free music downloads.

Thanks to a recent agreement with Hip Digital Media, Inc., members of the Choice Privileges rewards program from Choice Hotels will now be able to redeem 16,000 Choice Privileges points for a music download package of 50 songs at choiceprivilegesmusicstore.com. The new online Choice Privileges Music Store features millions of downloadable tracks from numerous top recording artists.

“With our new Choice Privileges Music Store, we’re able to offer yet another valuable addition for our members to our program’s many redemption options,” said Gregory Brown, vice president of Choice Privileges for Choice Hotels. “This is a wonderful way for us to give back to our customers and provide them with a great added value.”

Utilizing the innovative and state-of-the-art new digital music engine technology from Hip Digital, the Choice Privileges Music Store works to give online users live, real time access to redeem their Choice Privileges points for music downloads, thanks to Hip Digital’s pin acquisition services.

“The recent launch of our Digital Music Engine allows us to integrate our user-friendly downloadable music services into any website, such as the new online Choice Privileges music store,” said Baris Karadogan, chief executive officer for Hip Digital Media, Inc. “This is a great example of our collective on-going commitment to developing experiential programs that are engaging to consumers.”

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