Otrum Helps Radisson Blu With Brand Identity
-- Hotels, 11/27/2009 9:54:00 AM
PRESS RELEASE
Described as “a gentle evolution”, the gradual transition from Radisson SAS to Radisson Blu Hotels & Resorts has been handled with the same care and collective calm as the color represented in the new name. 
The Rezidor Hotel Group, which operates the Radisson Blu Hotels & Resorts in Europe, the Middle East and Africa, has worked closely with OTRUM, Europe's leading full-service provider of in-room TV technology and guest services for the hospitality industry, to ensure that guests are just as carefully exposed to the new brand and begin to identify with it.
“Our values, beliefs, ambitions, people, and high-quality hotel services remain the same and so does the blue box that differentiates us as the market leader in the upper upscale segment,” explains David Dreschner, Vice President of Corporate Purchasing Services for Rezidor. “The brand name, however, is new and we want to correctly portray our new image, design and the contemporary design experience right from the moment our guests step into a Radisson Blu hotel and into their room.”
OTRUM’s graphics team worked closely with Rezidor to create a common visual theme for all Radisson Blu hotels that would improve the presentation of information to the guest and, at the same time, nourish the brand image.
“We had to balance background themes and screens that were true to the Radisson Blu brand-image,” says Kay Sperre, OTRUM’s Senior Visual Designer. “The added challenge was to customize these guest interfaces in ways that would have the same look and feel regardless of whether they were seen as background pages on legacy systems or multi-media videos on high-definition screens.”
The final design incorporated the classic topography and fresh image of the Radisson Blu chain with a simple-yet-elegant layout that emphasized ease of readability, accessibility and use. The result takes full advantage of the OTRUM Evolution Marketing Solution, a system with multimedia functionality for guest communication and targeted advertising. “We hope,” says Sperre, “that the Rezidor-OTRUM collaboration has created a fun, engaging user experience for Radisson Blu hotel guests.”
Rezidor, one of the world’s fastest growing hotel companies, and OTRUM now plan to turn their attention to customizing and updating guest interfaces for other Rezidor brands including Regent International Hotels, Park Inn and their newest contemporary life-style, luxury hotel concept, Hotel Missoni.
David Dreschner concludes, “Rezidor is known worldwide as a leader in providing hotels, owners and guests with innovative, trend-setting, effective solutions. OTRUM has been a key partner in helping us achieve this reputation. We expect to continue to work together to maintain it.”
About OTRUM ASA
OTRUM is a leading provider of interactive TV solutions and content to the hospitality industry. The company develops and supplies total systems consisting of hardware, software, TV channels, films and Internet access.
Founded in 1985, OTRUM is headquartered in Norway, with established country organizations in China, Denmark, Dubai, Finland, France, Germany, Italy, Spain, Sweden and the UK. Authorized distributors operate across Europe, the Middle East and Africa.
For further information, visit the website: www.otrum.com.
About The Rezidor Hotel Group
The Rezidor Hotel Group is one of the fastest growing hotel companies in the world. The group operates a portfolio of more than 380 hotels with over 81000 rooms in operation and under development in nearly 60 countries. The Group employs more than 35000 people.
Rezidor operates the brands Radisson Blu Hotels & Resorts, Regent International Hotels & Resorts, Park Inn, and Country Inn in Europe, the Middle East and Africa. Rezidor also has a worldwide license agreement with the Italian fashion house Missoni to develop and operate a life-style hotel brand of the same name, Hotel Missoni. Rezidor's head office is located in Brussels, Belgium. The company is listed on the Stockholm Stock Exchange (REZT). The US-based Carlson Companies is the largest shareholder.
For additional information, visit the website: www.rezidor.com.
About Radisson Blu Hotels & Resorts
Radisson Blu Hotels & Resorts (formerly Radisson SAS Hotels & Resorts), part of the Rezidor Hotel Group, offers first-class services, providing guests with a contemporary, upscale hospitality experience in Europe, the Middle East and Africa. Radisson Hotels & Resorts is a worldwide chain of 435 hotels with more than 102 000 guest rooms in 61 countries.
No related content found.
