HITEC 2000 Conference

The leading hospitality technology conference allows attendees to see, touch and experience revolutionary innovations.

By Joan Marsan, Technology Editor -- HOTELS Magazine, 5/1/2000

No one doubts the incredible impact technology has had

and will continue to have on the hospitality industry.

Most are uncertain about how to best adapt to the new

and changing landscape this technological revolution

has created. New technologies and the companies providing

them are developing, growing and merging with breakneck

speed. The dizzying pace of change leaves hoteliers wondering

what products and services are truly essential, which

companies will be reliable providers of these essentials,

and how hotels can best meet the needs of their customers

in the years to come while protecting their bottom lines.

Clues to the answers to these questions

will be readily available at HITEC 2000, where more

than 5,000 attendees will be exposed to an unprecedented

600 exhibitor booths at the Dallas Convention Center,

June 20-22. The ability to see, touch and experience

the latest technological innovations will help participants

identify key players and growing trends. A conference

series that features the industry’s top minds,

including Jay Walker, founder and vice chairman of

Priceline.com, will provide advice and education. And

a new interactive seminar format will allow participants

to exchange information about the in-room technology

systems they use.