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Club Med Helps Guests Lose Weight

By Adam Kirby, Associate Editor -- Hotels, 11/1/2007

Starting with its Columbus Isle resort in the Bahamas, Club Med is rolling out an initiative to help boost the health and slim the waistlines of its guests. The Club Med Diet Program is open to all guests, but notably is targeted at American travelers.

Guests enrolled in the program wear a special wristband identifying them to staff and other participants. They also receive training kits with pedometers, a map showing jogging trails, a recommended activity list, a meal diary and a chef-prepared healthy eating guide. To maintain newfound dietary habits, the eating guide includes healthy recipes for use at home.

“It has always been at Club Med that you are very active and eating fairly healthy,” says Kate Moeller, public relations manager, “so this is a matter of packaging that and providing some tools to help guests do it better.”

If the Columbus Isle program proves successful, Club Med likely will expand the program to other properties frequented by Americans, namely its Sandpiper, Cancun and Ixtapa resorts.

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