WHITE PLAINS, NEW YORK—Westin Hotels & Resorts is offering spa treatments at all of its 150 properties worldwide—whether the hotels have spas or not. Westin calls it the first global in-room spa program, and it includes a portable spa bed and a spa basket filled with sensory items to be enjoyed before, during and after the massage.

The specially designed in-room spa bed, known as Heavenly Spa by Westin Nova, is 31 in. (79 cm) wide—larger than typical portable massage tables—and is outfitted with heated AeroCel padding topped by plush double fleecing and Heavenly Bed linens. A fully padded face cradle completes the setup. And just below the face rest, Westin installed a small shelf, designed to hold a bowl of flowers and soothing aromatherapy oil. “If you look into that, you’re not looking at the floor, or worse, the therapist’s feet,” says Sue Brush, Westin senior vice president.

The Westin in-room spa experience is customized from start to finish. Approximately 40 minutes before the massage appointment, Westin staff delivers a spa basket holding water, a flower, a CD containing customized relaxation music, a healthy treat and a letter with tips for relaxation and enjoyment. “When the therapist comes for the actual treatment, you are already in a pretty good state of mind,” Brush explains. The basket contains a selection of plant-based aromatherapy oils and room sprays, allowing the guest to choose a scent for the treatment.

The program ties in with Westin’s Renewal marketing concept, which includes a focus on giving guests maximum control over their stays. “We designed our new in-room spa experience to appeal to the growing segment of travelers who expect uncompromised luxury, but may prefer the comfort and privacy of their room over a communal spa,” Brush says. “This program is also ideal for business travelers, who often have a small window of time for relaxation and pampering.”

The in-room spa experience is available at more than 60 Westins and will eventually be expanded to all 150 properties worldwide. Pricing is market-specific, but there is no premium compared to a comparable treatment package at the regular spa. The program soft-launched last spring, and Brush says in-room spa requests have not cannibalized business at existing Westin spas. Predictably, in-room spa is most popular at properties without regular spas. “Usage is mixed—some hotels have more takers than others—but it is one of those tangible things that guests really appreciate, whether or not they actually take advantage of it,” Brush says.