Holiday Inn Select-Clearwater Wins "Define Your Design" Contest

Hotel employees receive complete apparel makeover and image consultation

by Cintas -- Hotels, 4/9/2008 3:19:00 PM

today won the 2008 Define Your Design (DYD) contest, hosted by Cintas, an

industry leader in corporate identity apparel programs.

Employees will receive a free style consultation and image management

seminar titled "The Power of Image" from Roberta Hughes of Avidere, LLC,

renowned image management and style consultant, and $10,000 in fresh

designs featured in the new Cintas style guide, The Big Book. The total prize

package is valued at $20,000.

"Our hotel began an estimated $4 million renovation this month," said Bob

Falk, general manager of the hotel. "Winning the DYD contest provides a

great introduction to this effort to further enhance our image and our hotel's

new brand."

Hughes' hour-long seminar will offer insight on the power of image

management while addressing the top 10 image management strategies

practiced by effective leaders.  Holiday Inn Select employees will receive tips

on personal branding, professional dress, presence, performance and facility

management.

"Employees who look good will also feel good," added Falk. "Winning the DYD

contest impacts our entire hotel—employees, management and guests, and

complements our property's new look."

The DYD competition was open to executives in the hospitality industry who

expressed why their property needed a corporate apparel makeover and

image consultation on www.cintasfashion.com.

"Hospitality executives recognize that their employees' appearance will

transform the guest experience," said Ahmed Said, Director of Marketing for

Cintas. "The Define Your Design contest offers registrants a great opportunity

to update their apparel programs to help employees feel confident inside and

out."

ABOUT CINTAS

Headquartered in Cincinnati, Ohio, Cintas Corporation provides highly

specialized services to businesses of all types throughout North America.

Cintas designs, manufactures and implements corporate identity uniform

programs, and provides entrance mats, restroom supplies, promotional

products, first aid and safety products, fire protection services and document

management services to approximately 800,000 businesses.  Cintas is a

publicly held company traded over the Nasdaq Global Select Market under the

symbol CTAS, and is a Nasdaq-100 company and component of the Standard

& Poor's 500 Index.  The company has achieved 38 consecutive years of

growth in sales and earnings, to date.  For more information about Cintas and

their services, please call Heather Trainer, Corporate Communications

Manager, Cintas Corporation at (513) 701-2200 or email trainerh@cintas.com.

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