Hilton Rejuvenates Spas With L'Occitane

-- Hotels, 5/7/2008 12:18:00 PM

Hilton Hotels and Resorts announces a partnership with French luxury cosmetics and toiletries company L’Occitane to redesign the hotel company’s full service spas, menu of services and spa product offerings.

Building on the success of flagship spas in Hong Kong, Taipei, Sao Paulo, Comendatuba (Brazil) and Paris, the L’Occitane Spa at Hilton will feature all-natural products; regionally inspired, hand-performed spa treatments alongside globally-favored services; and warm Provence-inspired décor selected to infuse spa visitors with a sense of relaxation and indulgence.

“Our goal with this partnership is to continue to align our hotel brands with the world’s top spa brands,” says Alexander Mirza, senior vice president, corporate development, Hilton Hotels Corp.

The first L’Occitane Spas at Hilton will open in fourth quarter 2008 at select hotels, including Hilton San Francisco, Hilton Short Hills and Hilton Waikoloa Village. L’Occitane branded spas will be operated both in-house by Hilton and by preferred third-party operators such as Spa Chakra.

“L’Occitane brings expertise and products that will allow Hilton to offer a consistent, luxurious spa experience for guests of our hotels around the world,” says Jeff Diskin, senior vice president, brand management, Hilton Hotels & Resorts. “Revitalizing our spa program goes hand in hand with our continued commitment to providing an array of well-being offerings, including our Hilton Fitness by Precor® fitness centers, swimming pools and healthy dining options.”

The L’Occitane Spa will offer customized beauty and wellness treatments, including “Immortelle Secret to Youth”, “Grape Cure for body” and “Relaxing Well-Being of the Senses.” At select Hilton Hotels and Resorts travelers will be able to book spa packages that include a L’Occitane spa experience.

“We’re thrilled to work with Hilton to extend the reach of L’Occitane’s spa offerings to the world’s travelers,” said Olivier Baussan, Founder of L’Occitane. “In Hilton we’ve found a partner that aligns beautifully with our company’s core values: authenticity, simplicity, sensory pleasure and respect for people and the planet.”

The Hilton, L’Occitane partnership comes less than a year after Hilton Hotels Corp. announced a plan to – along with hotel owners – invest approximately US$200 million to develop 70 new spas throughout its portfolio of hotel brands. In fourth quarter 2008, Hilton Hotels Corp. will launch its spa portal, a single Web site destination for its spas, enabling spa discovery, search and online booking for its destination spas around the globe.