The hotel goes beyond the normal light F&B service of meeting breaks to focus on providing breaks for the mind. General Manager Michael McMahon, with the input of a behavioral psychologist, has implemented activities to engage creativity: 250 comic books, enormous puzzles and about 150 children’s toys.

The hotel rotates the creative activities and coordinates its F&B offerings. When toys are out, for example, guests can munch on fried peanut butter and banana sandwiches—served by an actor portraying the man that made the sandwich famous, Elvis Presley.

On other days, 'Popeye’ serves sautéed spinach and 'Frank Sinatra’ acts as a New York-style street vendor. “We are touching everyone’s senses,” McMahon says. “It has been very well received. People are having more constructive meetings because people are getting engaged in these stupid activities for 10 minutes. It’s all geared toward lowering the analytical side of the brain and raising the creative side.”