Hilton HHonors In Alliance With SAS EuroBonus

Hilton Hotels Corp. -- Hotels, 6/2/2008 10:14:00 AM

Hilton HHonors, the only hotel reward program to offer Points & Miles and No Blackout Dates at more than 3,000 hotels, has announced a new marketing alliance with the Nordic region’s largest airline, SAS Scandinavian Airlines. The collaboration allows HHonors members to Double Dip® and earn HHonors points and SAS EuroBonus points during the same stay at Hilton Family hotels worldwide.

HHonors and SAS Scandinavian Airlines are also supplying a special launch offer, which rewards SAS EuroBonus members with double SAS EuroBonus points when they book online and stay at participating Hilton Family hotels across Denmark, Finland, Iceland and Sweden between June 15 and August 15, 2008. Participating hotels include: Helsinki Vantaa Airport, Helsinki Strand, Helsinki Kalastajatorppa, Stockholm Slussen, Reykjavik Nordica, Copenhagen Airport, Malmo City. For more information about this marketing alliance visit www.hiltonhhonors.com/sas.

Starting June 1, as an ongoing part of this relationship, SAS EuroBonus members can earn 500 EuroBonus points per stay when they Double Dip at Hilton®, Conrad®, Doubletree®, Embassy Suites Hotels®, Hilton Garden Inn®, Hilton Grand Vacations Club® and The Waldorf=Astoria Collection™.

“As the Nordic region’s largest airline, SAS Scandinavian Airlines is a great addition to our list of more than 50 airline marketing partners,” said Adam Burke, senior vice president, customer loyalty, Hilton Hotels Corporation. “Now, HHonors members and SAS EuroBonus members have more opportunities to earn more of the points they want when they stay at Hilton Family hotels.”