Westin Hires Entertainment Marketing Firm

Starwood Hotels & Resorts Worldwide Inc. -- Hotels, 7/1/2008 12:54:00 PM

Davie Brown Entertainment, a leading entertainment marketing consultancy, announced today that it has been retained by Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) to strategically lead all entertainment initiatives within film, television, and industry influencer outreach for the Westin Hotels & Resorts.

Los Angeles-based Davie Brown Entertainment is tasked with integrating the unique Westin experience into industry events, film and television, celebrity and influencer seeding, and providing strategic counsel within the entertainment landscape. Davie Brown Entertainment will also seek to leverage the brand’s long-standing Heavenly collection of bed, bath and home products.
 
“Davie Brown Entertainment is thrilled to work with a company with such strong consumer brand affinity and prestige,” said Davie Brown Vice President, Nancy Mammana. “We’re excited for what is in store for the Westin brand in entertainment and look forward to creating a plan that will further elevate the brand.”
 
"The realm of entertainment is a natural focus for Westin Hotels & Resorts as we continue to grow our full-lifestyle brand," said Nancy London, Vice President, Marketing and Guest Experience for Westin Hotels & Resorts. "Our consumers see entertainment as an integral part of their everyday lives, and we're looking forward to expanding our offerings with the help of Davie Brown, which has a long history of success in similar endeavors."
 
The relationship will be managed out of Davie Brown’s Los Angeles and New York offices.