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Millennium Ups Ante With New Luxury Brand

-- Hotels, 7/1/2008

LONDON— The latest full-service hotel company to roll out a distinct luxury brand positioned above its standard offering is Millennium Hotels & Resorts, with its 5-star Grand Millennium concept. So far the Grand Millennium portfolio consists of four properties: Bangkok, Kuala Lumpur, Dubai and, just in time for the Olympics, Beijing.

Intended for the well-heeled international traveler, Grand Millennium hotels are marked by “distinctive design, indulgent amenities and pampering services.” That includes large-scale atriums, grand lobbies, concept floors, well-outfitted club lounges and guestrooms featuring small touches like heated towel racks.

Multiple dining options offering international cuisine can be found at Grand Millennium properties, along with lifestyle spas and fitness centers, and, in some cases, putting greens.

Direct comments to: derek.gale@reedbusiness.com

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