Wii is the first video game system to achieve widespread popularity beyond the under-30 demographic. That fact, along with Wii'scombination of fun and physical activity, makes it a perfect fit for Westin, says Senior Marketing Manager Ryan Anderson. “The Wii system has really changed the game in terms of the age range of participants,” Anderson says. “Wii is really reaching higher and lower than its competitors, and it is really hitting the sweet spot in terms of our client base.”

The Wii partnership is being piloted this summer at 10 Westin properties in the United States and may be expanded brand-wide at a later date.