Westin, United Link To Make Flying Heavenly

-- Hotels, 10/1/2008

First- and business-class passengers on select United Airlines flights between New York and San Francisco and New York and Los Angeles now may receive amenities from Westin's Heavenly products line. The Westin-branded amenities include Heavenly blankets and pillows, white tea-scented towelettes and signature multimedia content on United's personal media players. Flight attendants are even serving seasonal cocktails inspired by Westin's SuperFoods program. The brand's mile-high presence, dubbed “Westin in the Sky,” is believed to be a first for a hotel brand in the United States.

Along with the in-flight amenities, the companies have partnered to install Westin Renewal Lounges inside United's RedCarpet Clubs at New York's John F. Kennedy International Airport, Los Angeles International Airport and San Francisco International Airport. Created by the Westin design team, the lounges are decorated with LED candle walls and soothing artwork. Furniture mirrors offerings at Westin hotels, with two pieces designed specifically for the lounges: an upholstered ottoman with a built-in table and a daybed. Westin's white tea scent is diffused throughout the lounges.

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