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Blog
Painting The Pig
November 3, 2008
Is it time to renovate or reconcept your F&B outlets?
This may be a tough question to ask yourself in the current economic climate, but it certainly is an important one. Guests aren't interested in excuses about lack of capital--they're interested in lively, relevant places to eat and drink that fit their modern lifestyles.
"Now is the time to adjust, to re-evaluate what you are doing, to increase efficiencies and to reinvent your business and evolve," writes our F&B blogger, Bob Puccini. "Recessions force you to take a look at yourself. What things can you do today to enhance or reposition your business?"
Facing tough decisions on where to spend and where to cut, what's a hotelier to do?
cb5, a Connecticut-based F&B concept development firm, is offering a "paint the pig" solution--a cosmetic makeover package for hotel F&B venues.
"Having worked with many top hotel executives over the past 10 years, I've been made aware of the constant need to revitalize and optimize the food and beverage operations within their properties," says Jody Pennette, cb5 president.
"When we first started our company, budgets were flush, and creativity and wild design were all the rage.
The current economic climate requires careful allocation of resources. Rather than just wait for the tide to rise, we have created a streamlined program that can be used in multiple venues at a fraction of the fee typically required to reinvent a restaurant."
What do you think? Is "painting the pig" a viable solution? Why or why not?
Posted by Derek Gale on November 3, 2008 | Comments (3)
In response to: Painting The Pig
Leslie Tillmann commented:
Of course it is a viable solution! Fresh food, fresh table scapes, new graphics and there you are! ColorWayArt would love to help with the graphics.
In response to: Painting The Pig
Arjun Gopi commented:
I think the solution would work if applied to the right areas of the operation. catchy tablescapes as well as revitalized menus which honestly dont cost much other than some creativity can go a long way in sustaining your business - retinaing your customers and making them happy to spend top dollar for the product.
In response to: Painting The Pig
slider commented:
I think this is a great concept. There are many ways that you can reposition your F&B operations to maximize profitablity--until funding returns you still have to remain relevant to your guests or they won't return even when your funding does!