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Quotes From Barry Sternlicht
June 3, 2008

The oft-quotable Barry Sternlicht, chairman and CEO of Starwood Capital Group and the man behind Starwood Hotels' W brand, was at his best on the opening day of the NYU Hospitality Investment Conference. 

Here are a few choice sound bites:

"Market research is a little overrated."

"It (W) gets too much press. From a financial standpoint, turning around Westin was much more important for Starwood." - Sternlicht on W Hotels

"People don't expect much, which is good because we don't give them much." - Sternlicht talking about his company's Louvre Hotels budget brand in Europe

"We're running 90% occupancy at 940 Euros per night on the strength of some Middle Eastern visitors who don't want to leave the hotel. We want to renovate, but the hotel is so full we can't take it out of service." - Sternlicht talking about the Crillon in Paris

"You don't need American brands in India." - Sternlicht talking about catering to domestic/local Indian travelers

"Americans spend money. Replacing them with German or British nationals is not as profitable for a hotel."

"You cannot operate a restaurant profitably in New York in a union hotel. It's just not smart."

"The Internet creates affinity groups and you can narrowcast your marketing to them. A dog hotel where everybody brings their dogs could work for dog lovers. It's a great time for marketers."

Posted by Derek Gale on June 3, 2008 | Comments (0)



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