HOTELS

Derek Gale

TripAdvisor Hotel Survey Results
September 3, 2008

TripAdvisor today announces the results of its hotel survey of more than 2,200 travelers worldwide. Curious?

Here are the key points:

The Good: When asked what makes a hotel great, 30% of respondents said location is the most important factor, while 29% cited comfortable beds, and 24% said hotel staff / great service.

The Bad: When asked what ruins a hotel stay, 54% said unclean rooms, 14% cited noisy hotel guests and 11% pointed to poor hotel staff/service.

The Bed: When asked what makes a hotel bed comfortable, 64% said it's the mattress, 11% noted the linens, and another 11% said it's the pillows.

The Ugly: 68% of travelers have experienced a dirty carpet at a hotel, 64% have dealt with non-working appliances, and 59% have waited as their room was not ready at check-in.

And finally, on hotel decision-making:

32% of travelers (37% of U.S. respondents) said they are brand loyal when it comes to hotels.

When asked what price range they target when searching for hotels, 19% said under US$300, 27% chose less than US$200, 28% said less than US$150, and 16% chose less than US$100 per night. Just 2% said they search for hotels at more than US$500 per night.

When asked what type of hotel promotion offers the greatest incentive to book, 73% of travelers said it is a reduced room rate.

Posted by Derek Gale on September 3, 2008 | Comments (0)