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Halloween Costumes & Witches' Brews
October 28, 2008

Four Points by Sheraton has them both.

The costumes aren't for guests though--Four Points properties around the world have been collecting guests' and staffers' donations of new costumes to be delivered to local childrens' hospitals, so that an even greater number of kids can enjoy what may just be their favorite holiday. 

Kristina Gomprecht, 4, donates a Halloween costume to a Four Points by Sheraton hotel for the brand’s annual Halloween costume drive, which collects costumes to benefit children’s hospitals.

A new survey conducted by Four Points finds that Halloween trumps other holidays as kids' favorite: 82% of parents surveyed say Halloween is their children’s favorite, with Easter coming in second and Christmas a close third.

76% of parents said they even rearrange their business travel plans to make it home in time for the holiday.

Meanwhile, while many parents also enjoy Halloween candy (71% of adults surveyed go trick-or-treating with their kids and 73% have stolen candy from their children’s or another child’s candy stash), some might prefer a pint of some seasonal witches' brew.

For that group, Four Points by Sheraton offers Samuel Adams seasonal beers as part of its Best Brews program, and certain U.S. properties also feature other seasonal brews, which tend to pair well with seasonal foods.

Posted by Derek Gale on October 28, 2008 | Comments (0)



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