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What Inspires Americans To Travel?
July 30, 2008

Food, for one. According to a June online survey of 501 U.S. adults by Harrison Group on behalf of American Express Travel, Americans' personal interests--from cooking and the arts to sports and fitness--are key drivers in their vacation decisions.

The survey found that 87% of travelers say personal interests drive the majority of their vacation plans, and 57% agree that they are willing to travel any distance to explore their personal interests.

Of course, while Americans have a broad array of interests, 42% of survey respondents said culinary factors, including the ability to try new cuisine and indulge in truly exotic/native dishes, were extremely or very important to their travel choices. And this was particularly true among the younger respondents (18- to 34-year-olds), of which 55% said the ability to enjoy distinctive culinary experiences while on vacation was either extremely or very important.

Meanwhile, 28% of respondents had traveled in the past to attend a sporting event, and 25% of respondents had previously taken a vacation in pursuit of adventure and thrill, while 21% had taken a vacation that included attending concerts and/or music festivals.

Posted by Derek Gale on July 30, 2008 | Comments (1)


July 31, 2008
In response to: What Inspires Americans To Travel?
Bianca Porto commented:

I would never imagine that!





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