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Cambria Encourages Creative Testimonials
You just never know who you might end up promoting your hotel.
ESPN football analyst John Clayton recently stayed at Cambria Suites Green Bay, located down the street from Lambeau Field, and was so impressed with the experience that, upon checkout, he asked management if there was anything he could do to promote the nascent Cambria brand.(Judging by these glowing TripAdvisor reviews, Clayton isn't the only one who loves this property.) It's not everyday your hotel gets an unsolicited endorsement offer from a minor celebrity.
OK, so Clayton isn't exactly George Clooney. Still.
Conveniently enough, the Cambria brand was embarking on a new marketing project wherein guests can borrow a video camera from the front desk to tape ... well, whatever they want. The videos, be they testimonials or just goofy skits, are then posted on a dedicated brand Web site, RoomForYourImagination.com.
And with that, Clayton becomes an unpaid spokesman for Cambria. His 10-second statement of Cambria adoration can be found in Room 231 of the Web site.
Launched last month, RoomForYourImagination is a clever take on the upload-your-own-video Web 2.0 niche. The site is laid out like a hotel hallway, with a unique video assigned to each room. There aren't a whole lot of videos uploaded just yet, and a couple of them are professionally done for purposes of filler and examples. But by placing no restrictions on video topic (aside from good taste, of course), and by providing filming equipment on property, it shouldn't be long before the site is well populated with amusing content.
The overarching concept behind the site, according to Cathy Poinsett, Cambria director of brand management, is to introduce Cambria's lighthearted personality to the traveling public. "We're playful, we're fun, we're genuine, we're authentic, and most of all, we're inclusive," Poinsett says.
And if it motivates guests to tell their friends to visit the Web site to check out their tap-dancing video, all the better.
Cambria Encourages Creative Testimonials
May 20, 2008
You just never know who you might end up promoting your hotel.ESPN football analyst John Clayton recently stayed at Cambria Suites Green Bay, located down the street from Lambeau Field, and was so impressed with the experience that, upon checkout, he asked management if there was anything he could do to promote the nascent Cambria brand.(Judging by these glowing TripAdvisor reviews, Clayton isn't the only one who loves this property.) It's not everyday your hotel gets an unsolicited endorsement offer from a minor celebrity.
OK, so Clayton isn't exactly George Clooney. Still.Conveniently enough, the Cambria brand was embarking on a new marketing project wherein guests can borrow a video camera from the front desk to tape ... well, whatever they want. The videos, be they testimonials or just goofy skits, are then posted on a dedicated brand Web site, RoomForYourImagination.com.
And with that, Clayton becomes an unpaid spokesman for Cambria. His 10-second statement of Cambria adoration can be found in Room 231 of the Web site.
Launched last month, RoomForYourImagination is a clever take on the upload-your-own-video Web 2.0 niche. The site is laid out like a hotel hallway, with a unique video assigned to each room. There aren't a whole lot of videos uploaded just yet, and a couple of them are professionally done for purposes of filler and examples. But by placing no restrictions on video topic (aside from good taste, of course), and by providing filming equipment on property, it shouldn't be long before the site is well populated with amusing content.
The overarching concept behind the site, according to Cathy Poinsett, Cambria director of brand management, is to introduce Cambria's lighthearted personality to the traveling public. "We're playful, we're fun, we're genuine, we're authentic, and most of all, we're inclusive," Poinsett says.
And if it motivates guests to tell their friends to visit the Web site to check out their tap-dancing video, all the better.
Posted by Adam Kirby on May 20, 2008 | Comments (0)
Industries: Sales & Marketing
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