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Are You In The Basement?
August 1, 2008
Literally, are you in the basement? Is the sales office located in any of the below-ground levels? Never mind sales, are any of your executive offices located next to the garage?
This is an interesting point that I never have fully understood in our industry. We employ solid sales people to sell lavish ballrooms, spa services, and suites, but leave them confined in the dark depths of a building.
Are we sometimes so embarrassed by our work environment that we don't dare allow visitors to see our office space? Perhaps it doesn't bother some people as much as it bothers me.
When I first started my career in Pittsburgh, our office space reminded me of the environment of Tom Hanks' character in "Joe Versus The Volcano." You don't need to consider sacrificing yourself to a volcano, however, to find happiness.
Those in search of sunlight are forced out of the office to make more sales calls and be in front of the customer more often. My wife, who also was in hotel sales, would always say that her best day was one that involved "a breakfast, lunch, and tea appointment." She loved the client interaction and the relationship building, and the opportunity to savor culinary samples from the restaurant was simply a bonus to her job.
I understand revenue space is at a premium for properties and I respect this. Recently, I have seen more of a trend to set up regional offices located off property. Usually these spaces have sufficient room, lighting, and furnishings, and are respectable for clients to visit.
When offices are removed from the hotel, does this then alleviate responsibilities for "lobby greeting duty" or "plate-up time in the kitchen?" Does it allow for greater solicitation time and permit the operations team to focus on operations while the sales team focuses on selling? Does this separation continue to drive distance in the relationship between sales and operations?
I don't have the answer, but would like to hear from many of you. What is your opinion on having the sales office located off property?
Posted by Bart Berkey on August 1, 2008 | Comments (7)
In response to: Are You In The Basement?
Dan Cole commented:
I am big believer that people buy more on emotion than on logic. Why in the world would we want to take prospects out of the very environment in which we want them to become excited, to some offsite area? More, why would we want to take away the pride that can be conveyed by salesperson who works and thrives in their own environment? Respect your salespeople, let them channel the energy and pride that comes from working onsite and immersed within their own properties. Otherwise, you are depleting the emotional impact of an enthusiastic salesperson dealing with clients on their own turf.
In response to: Are You In The Basement?
Parley commented:
I work in the basement... but as you mention, it's a GREAT incentive to get out there, make some sales calls, interact with in-house contacts, and get creative with reasons to get outside. Unless you're in a regional office selling multiple hotels, I do think you need to be "on-location". You need salespeople on hand for walk-ins and crossover site opportunities from other disciplines (group to catering to corporate, etc.). Still, a window wouldn't hurt.
In response to: Are You In The Basement?
Sean commented:
I think that there are many places that a Sales office can be, we may not want to take up lots of prime space in a hotel for the Sales or Executive offices but what about a generic public office that can be used by the sales team or executives as need. It can be nice close to the public areas and have the basics, a computer that all can log into and access PMS and S&C systems etc. This avoids taking clients or upset guests to the basement or busy offices as more often then not it is cubeland over offices.
In response to: Are You In The Basement?
Saurabh Gupta commented:
Unit sales wouls also at times require to conduct a propoerty tour for prospective business clients. An off-location could get difficult to manage unless it is just across the road.
In response to: Are You In The Basement?
Elke Menz commented:
When properties are planned, often the office space required is underestimated by the architects ! Sales people therefore get left with the smallest space in many instances. Revenue Space is at Premium indeed. What is forgotten and often overlooked, is that when one doesn't enjoy the office environment, the output is lower then what could be achieved. A window, a view onto somewhere green, or just a ray of sunshine coming into the office, makes a huge difference. Obviously, if the office environment is not enjoyable, sales people will try to conduct as many appointments as possible outside or in the hotel outlets. From experience, I recommend that some sales staff is always at the hotel, it connects them much more. The challenge is not to get too much involved in the day-to-day operations issues (client has not prepayed etc.).. For Regional offices, where one deals on multi-property level, these can be offsite, but in order to stay connected with the hotels, regular visits, with clients, or just to connect with hotel management, are a must.
In response to: Are You In The Basement?
Michael J. Colosimo commented:
From the shirt and tie or business suit one wears, first impressions are key. As well, the office one occupies to greet and conduct promotions should reflect the property and the benefit it may provide.
In response to: Are You In The Basement?
Bart Berkey commented:
Studies show that first impressions are made within the first 20 seconds (and often as quick as the first 3 seconds). Good point Michael!


