Support From Owners
I was recently the keynote speaker at the Hosts Hotels and Resorts Excellence awards. The entire meeting was focused on green issues and the contribution that a hotel can make to the community. Too often we hear that the “ownership does not support (green issues), which is the reason we have not done it.” It was so heartening to see an ownership company so committed–from design to operations–and providing the resources so their hotels could achieve results. It was particularly interesting to see so many brands working side by side on these issues. In matters of the environment and contribution to society we all need to work together.
Too often the issue of “green” is being used as a marketing tool and, although this is the ultimate goal, companies have to be sure they pass the “green-wash test.”
A very wise friend said to me: “Lyndall, everyone remembers the marathon winners; very few remember the sprint champions.”
Going green is a marathon as there needs to be the enthusiasm for the concept, a strategy identified, intensive training and persistence and more persistence. It will not happen in a short sprint to the finish. Unfortunately companies are still seeking an instant solution and a quick fix to satisfy the customer demand.
I have just returned from a trip to Ethiopia, the home of marathon runners. No bells and whistles in this country. Commitment and persistence in often quite difficult conditions–but with outstanding results. Their marathon runners train on difficult terrain, in very high altitudes and do not have the high-tech centers and support. But they win Olympic medals.
Hopefully the hotel industry will come to the realization that it is ok to take the time to learn what is required, commit to the process and persist whatever the difficulty. These are the most important ingredients in establishing a green operation. It requires investment–but a lot of that is in personal time. It seems now that hotel owners want this as well and we need to enter the race and get on with it. If you want a training program go to www.tourismpartnership.org and download “Going Green.” It will put you on the path to success.
Crateella commented:
Crateella commented:
Gythitymnah commented:
John commented:
Keith Balzer commented:
Kevin B Murphy commented:
