Morgans Gets Giddily Vulgar

To get offended by Marketing campaigns such as this one is small minded. Not getting offended in general. A critical mind would look beyond the obvious! I think its more about, some get insulted intentionally as it deviates from their own issues or gives them something to write about. I just think they acheived exactly what they intended. So I guess they will be grateful to you Adam Kirby

Come to scottsdale mondrian and have fun!!!

First fact is because of it we are talking about. Some like it some don't, if they're on their way to bankrupcy (as someone said) let them go happily looking on the bright side of life if they don't in a better or worse way its the path they chose, at least they acted upon, majority just, freezes!

Ah, so to be offended is to be small-minded, but intentionally insulting people is good marketing? Nice, DD.

I love it. For me this is a very creative and artistic approach to express oneself and use it as a form of Marketing. The fact that we are talking about it is a statement in itself. Good Marketing as in good art is designed to evoke strong reactions! Obviously it was intended to insult small minded people and give them reason to get worked up about it. The Morgan's target group in terms of hotel guests has luckily got a broader horizon and understands that counteracting the panic, reacting to people talking us in to an even bigger crisis, using art and creativity, has nothing to do with reacting to a different business demand and thus scrutinizing costs of the business. Well done Morgan’

It's a dumb campaign, actually an ignorant campaign with dumb people behind it, but knowing there is not strength in their sales culture or brand any longer, it's not surprising at all.

They've lost their way -- in so many ways. Just doesn't work.

Does seem odd that in the midst of layoffs they would promote this campaign. I think there was a much better, more positive way to go with the "Recess is on" line, unfortunately they went with the lowest common denominator. Attempt to be edgy comes across as lack of imagination.

Another stupid campaign- probably designed months ago when everyone thought the recession was not so deep but took that long for everyone in the company to approve. Let them spend their money- easy come easy go since they will be in banruptcy soon (you heard it here first).

Are the people in the video who swear at the recession their target market? I'm just not getting the relationship between vulgarity and it being guerrilla. Why would you want to correlate the f-bomb and your hotel together? A follow-up to this campaign would be great, Adam.

I agree, I think the campaign is strong. I can't find the quote you put in your article on the site either.

Personally, I love the campaign--I think it's brilliant marketing. Distasteful to some? Perhaps. But no doubt the defiant message will hit home with others--and probably those in the target market--after all, Morgans' chief marketing officer said the campaign grew out of what the company was hearing from people.