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The Death Of Luxury Hotels

March 9, 2009

Is the death of luxury hotels upon us? Robert W. Baird & Co. thinks it might be, at least for the foreseeable future. 

In its March hotel real estate report, Baird’s David Loeb writes:

"Conspicuous consumption, as seen in excesses in spending and demonstrations of wealth, is now out of style due to the economic and political environment. Along with it could be the luxury hotel segment, at least for now. Employees are unwilling or unable to submit expense reports with luxury hotel brands and reports are that shoppers are requesting unlabeled bags when purchasing from high-end stores. 

Seemingly this phenomenon is widespread, and in our opinion, could be long-lasting. We believe the luxury segment’s ability to command significant rate premiums over the upper upscale segment has evaporated for a number of years, as this cultural shift may only be beginning. Making matters worse for the luxury segment, a wave of new openings has increased the supply of luxury-branded hotels and resorts."

Wow. That is sobering, to say the least. In a separate interview, Loeb went so far as to refer to luxury as "a dirty word" in today’s business culture.

It kind of reminds me of the widespread belief immediately following 9/11 that "irony is dead"—that somehow because everyone was so horrified and scared at that moment in history that we would never be able to laugh again. It struck me as myopic then, just as I don’t buy the idea that the days of poppin’ Cristal and rollin’ on dubs are over. 

There is no doubt those days are on hold, and some luxury hotels will probably go under. But something tells me that reports of the luxury segment’s demise are greatly exagerrated.

At the very least, though, it sure sounds like Morgans’ imploration to "(expletive) the recession" is generally falling on deaf ears…

Posted by Adam Kirby on March 9, 2009 | Comments (15)

May 14, 2009
In response to: The Death Of Luxury Hotels
Bling Bling commented:

I just hope the wealthy people keep patronizing luxury hotels so I can stop by for a $10 beer every once in a while. It's fun to schmooz with the bling crowd.


March 12, 2009
In response to: The Death Of Luxury Hotels
GK Rowe commented:

The Conceptual Age guests will will start looking for experiences associated with their expenses. Luxury doesn't always come in over priced packaging. It has been and always will be desired.


March 10, 2009
In response to: The Death Of Luxury Hotels
GABRIEL BERNABE BERNABE commented:

Even if we go back to the ancient and medieval times of how luxury is rated, the concept of luxury will survive, “re-rated” maybe, but even a paradoxical idea of “responsibly-luxurious” may be accepted very soon.


March 10, 2009
In response to: The Death Of Luxury Hotels
Nuno Valinhas commented:

SURE NOT! Luxury goods or markets are the only ones that keep growing dispite of the global crisis. The "need" of people to travel and to make holidays will also keep growing the next years. The traveler/client will also start to personalize his holidays in every aspect, so we will probably see a demand for more niche products and brands, and for sure, that Luxury ones will be at the top of clients choices. Exclusivity, that's the key. Nuno Valinhas Tiara Hotels & Resorts www.tiara-hotels.com www.twitter.com/TiaraHotels


March 10, 2009
In response to: The Death Of Luxury Hotels
The Appraiser commented:

Luxury Hotels might be down but they're certainly not dead. Luxury will always have a market. The Appraiser Hotel Evaluations


March 10, 2009
In response to: The Death Of Luxury Hotels
Aditya Sinh Jhala commented:

Luxury hotels are far from dead,there that impeding gloom in the forseeable furture however the gloom will be shortlived. They will recover and will be commanding high premiums very soon.


March 10, 2009
In response to: The Death Of Luxury Hotels
Zoltan Kali commented:

Luxury hotels will not die, probaly will have to go trough a pradigm shift. Focus could stay in premium locations, services and amenities however the waste of space and excess in finishings will wanish. The future demand will place much more emphasis on ergonomic hotels custom suited to travel needs.


March 9, 2009
In response to: The Death Of Luxury Hotels
Elspeth Geronimos commented:

I hope that the quality of budget hotels will rise in response to the public demand for sensible prices , comfort, cleanliness and safety. 5 staritis is addictive and unecessary, travellers and holiday makers, just like every one on the planet, do not need to waste resources on feeding their self-image.


March 9, 2009
In response to: The Death Of Luxury Hotels
MEHFOOZ SIDDIQUI commented:

our times define our luxuries.to the extent we realise both of these in their evolution pattern, smart brains will always be redefining "luxury Brands" and sure as hell getting away with the price for it.. with "bling blings" and genuine classy ones, both.


March 9, 2009
In response to: The Death Of Luxury Hotels
Adam Kirby commented:

I don't think anyone doubts whether there will still be rich people in the world; I think the question is whether they will still want to flaunt their wealth. To that point, I think commenter Joseph Sobin has it right. Rich people's spending habits won't necessarily change, they just won't be so "bling bling" about it.


March 9, 2009
In response to: The Death Of Luxury Hotels
ZAY DIN commented:

In Myanmar we have always said that "Even elephant became thin , the size will remain at buffalo." The business may down badly,the rich people still effort to spent and therefore, the luxury hotel will never be dead.


March 9, 2009
In response to: The Death Of Luxury Hotels
Nelson Lee commented:

Word Luxury will never disappeared from earth so do Luxury Hotels will be there to serve the needs of people. Most important is to build up confident of people in spending mind set.


March 9, 2009
In response to: The Death Of Luxury Hotels
Pierre Berthier commented:

Luxury is far away to be dead. There always will exist a segment of guests who desire to have the top in hotel business, who like to be taking care off, who like that we recognize them and take care of their needs. Let's say that now we the luxury hoteliers will have to have a better and closer look at our cost of operations as people will still spend but they will check their expenses.


March 9, 2009
In response to: The Death Of Luxury Hotels
Lanny Grossman commented:

Luxury hotels are not dead, they are being and will continue to be redefined by both price point and extent of offerings. The gluttony of the last couple of years is gone for now and hotels will have to adapt to appeal to the new luxury customer in order to survive. Those that don't adapt or stand out from the pack in order to attract the smaller group of viable guests will indeed witness their demise, temporary or otherwise!


March 9, 2009
In response to: The Death Of Luxury Hotels
Joseph Sobin, CTC,CTIE commented:

The overall zeitgeist of the economic meltdown is, we all hope temporary. However, for the foreseeable future, luxury brands once synonymous with conspicuous consumption may have to revise their marketing message to one of "experience" and "value". Luxury destinations, resorts and hotels will always be in demand, however, the days of advising to family, friends and co-workers: “I spent the December holidays at The Little Nell in Aspen, eating well, shopping until the credit cards were at their limit and enjoying room service at midnight” may be replaced with “I spent the holidays with family and friends in the Colorado Rockies, enjoying moonlit walks and dining by the light of the fireplace”. There will always be a demand for luxury lodging options, however the messaging and branding may be revised both short and long-term to reflect demand in the marketplace.

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