Hotel Revenue Management Tool Benefits From Tiger Woods' Infidelity

The RateTiger hotel revenue management system from Dublin-based eRevMax International is one of the industry’s better known RM platforms. It’s a safe bet that, though, that few people outside the hotel industry had ever heard of it.

Ever since the revelations of Tiger Woods’ infidelity, though, RateTiger has apparently gained exposure with golf fans, voyeurs and the types of people who troll the Internet looking for pictures of famous people’s lovers.

Turns out, lots of people lately have been googling things like “rate Tiger Woods’ mistresses,” which is in turn driving RateTiger’s Web traffic through the roof—so much so that the company today issued a press release simultaneously distancing itself from the disgraced golfer and bragging about the enhanced Web visibility.

From the press release:

Despite the increased interest, the company points out that it clearly has nothing to do with golf or Tiger Woods in person. “RateTiger is a premium product that can handle multiple partners,” said Keith Povah, VP International Sales, eRevMax, the parent company to the hospitality technology brand. “Our customers put a Tiger in their hotel because we fill beds across the globe time and time again!”

“Although we enjoy the extra attention, this is where our similarities end, after all-we deal with reservations and rates for hotels. The closest we come to golf is when one of our customers has their own course,” concluded Sascha Hausmann, CEO.

I find it hard to believe RateTiger is getting a ton of extra business from this, but I guess getting your name out there any way possible can’t hurt. And in any event, I have to give the company credit for having a sense of humor about the whole thing.