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Grab Yourself Some Bing

June 18, 2009

Seventeen days after its launch, you probably have heard something about Bing. With a US$100 million marketing campaign behind it, which includes commercials and paid ads on Google, Bing.com is generating some major buzz. What is Bing? Microsoft has re-launched and re-branded their search engine, MSN Live Search, as a ‘decision engine’ under the new name of Bing.

According to an article by StatCounter, for a brief moment on June 5, Bing had overtaken Yahoo! in search market share. This has since leveled off and Bing.com once again is behind Yahoo slightly.  Now 17 days after the launch of Bing.com, Alexa is showing a small decline in traffic. This is to be expected. A lot of Google or Yahoo fans have heard the buzz and have jumped ship to take a look. Most, but not all, have gone back to their original engines.

The reason people are sticking with Bing is the presentation of the results. Bing is organizing results in a new, fresh and clean way. The new presentation allows users to find answers to questions that might have more than one type of result. For instance, while searching for a hotel in Chicago, one will see a Web page for a hotel in Chicago, the address, rate of the room and phone number, as well as news results for hotels in Chicago, thusly allowing a person to make a better decision on what s/he is searching.

Another feature of Bing is the menu of options to be found right on the home page. For people looking for travel, it a simple step to click on the travel menu link. Then they are taken to Bing Travel, formerly Farecast and MSN Travel. For the smart hotelier, this opens a direct line to potential revenue generation via a Pay-Per-Click advertising model with Bing Travel, in addition to the exposure on the search or decision engine side of Bing.

From a management standpoint, Bing offers advertisers tools similar to Yahoo and Google.  One is able to create unique ads, variant test those ads and target specific geographic regions, to name a few options.

Is Bing here for the long term? After only 17 days of information to analyze, I look into my crystal ball and believe that Bing is onto something. People are looking for the next best thing and right now Google and Yahoo are flat. Bing is fresh and exciting. Bing is the facelift MSN Live Search needed to appeal to a larger and more diverse demographic. Also, let’s not forget Microsoft is launching a new operating system October 22 that I guarantee will have major integrations with Bing. This buzz is only going to continue to grow, along with Bing’s market share. Time to jump on board and grab some market share.

Posted by Scott van Hartesvelt on June 18, 2009 | Comments (9)

June 23, 2009
In response to: Grab Yourself Some Bing
JP commented:

@KDizzle I don't see what you are talking about. No mouse over functionality, no additional info, nothing new compared to Google. Tried with Firefox and ie8 and silverlight is installed...


June 22, 2009
In response to: Grab Yourself Some Bing
KDizzle commented:

I think some of your readers posting comments are missing some of Bing's functionality. Bing is taking a substantial amount of labor out of the research process via their mouseover functionality. Instead of the traditional meta description users have been forced to use to make their click decisions, Bing is providing additional info pulled from each site which appears to be home page (or, whatever page is popping organically) copy. This seems to be including contact info as usually this info is displayed on each page of a given site. Their local listings are drastically better as well, and use more visual means to convey review data. As is the case with most new functionality, the true value will occur when sites poised to benefit from this new presentation start adapting to it. In the meantime, MS is reliant upon their $100 million marketing/advertising budget. This approach is very user-centric. Now in addition to character limited PPC ads, and also character limited meta descriptions (sort of), the user can review actual page copy and navigation options without laboriously clicking through to several different sites. Confer with your crystal ball, but I think an increase in available data prior to the website visit should increase qualification. Now the real question, will it work? Is it worth it to adapt to capitalize on this new functionality? Who knows, I personally have thought that Yahoo delivers better search results for some time now, but Google people largley remain Google people. In Yahoo's case, I haven't seen them present themselves as a superior search vehicle for a long time. I believe their comfortable with the amount of traffic they receive from their massive array of varied content. It seems people have stopped calling this time period the information age, but thats what it is. If you can deliver relevant and useful information easier and quicker and smarter then your competitors you should do well...but again Google is Google.


June 19, 2009
In response to: Grab Yourself Some Bing
Scott VH commented:

Here is a link to the Photosynth demo: www.ted.com/talks/lang/eng/blaise_aguera_y_arcas_demos_photosynth.html


June 19, 2009
In response to: Grab Yourself Some Bing
Scott VH commented:

While I personally am a major fan of Google for my personal searches, I think Bing should be considered by hotels as a way to pick up some incremental traffic. Not a lot, but in these times the exposure can only help. Long term, I am curious to see how Microsoft integrates Bing with the release of Windows 7...there could be some unique applications. I am still waiting for Microsoft to do something big with Photosynth, which blew my mind when I saw the video from Ted.com.


June 19, 2009
In response to: Grab Yourself Some Bing
Gabrielli commented:

I think Bill Maher hit the nail on the head when he said, "Microsoft is spending millions to promote their new search engine, Bing. And how did I find out what it was? I googled it."


June 19, 2009
In response to: Grab Yourself Some Bing
Sid commented:

Google will always be my first choice. I can't see many people switching over to Bing long term. It's a novelty because it's new. Remember Cuil?


June 19, 2009
In response to: Grab Yourself Some Bing
Marie commented:

Unfortunately, Bing does not accept feeds like Google does and MSN Live used to.


June 19, 2009
In response to: Grab Yourself Some Bing
Nicole commented:

Another source of web traffic is always a good thing!


June 18, 2009
In response to: Grab Yourself Some Bing
JP commented:

I don't see much difference with Google. Bing has - Search options accross the top, like Google - Adds on the right, like Google - Big blank space on the left under 'all results', unlike Google who uses the space - In the middle all results, almost like Google - A link to cached pages, like in Google - No link to similar pages, Google does If I search the "Web" for hotels in chicago like your example - I don's see a phone number, I do in Google - I don't see rate, address etc, like in Google - I don't see links to reviews, I do in Google At the moment, when I do a search, I often try both Bing and Google, and Google is still favorite. Bing does not bring new things, only more of the same. So, what's the big fuzz about??? O, I am located in the Netherlands but I suppose that should not matter in what they display. If it does, then it's pretty stupid right now...

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