Social Media Revolution

The following link takes you to a great video on the “Social Media Revolution.”

The video starts with a question; “Is Social Media a Fad? Or Is It the Biggest Shift Since the Industrial Revolution?”

The next four minutes contain some pretty amazing numbers regarding the emergence of social media. Use this video to convince skeptics that social media is here to stay!

Some interesting highlights:

• 96% of Gen Y has joined a social media site
• 1 of 8 couples married in the United States last year met via social media
• There are more than 200,000,000 blogs on the Web. 34% of bloggers post opinions about products and brands
• 78% of consumers trust peer recommendations; 14% trust advertisements
• More than 1.5 million pieces of content are shared on Facebook daily

Toward the end of the piece, the following statements are made:

“We no longer search for the news, the news finds us…”

“In the near future we will no longer search for products and services. They will find us via social media.”

It is easy to see how news has been proliferated through social media. Look at HOTELS magazine, for example, and its push to use new tactics to deliver and develop content. 

But the true leap is the second quote. Will consumers allow products and services to find and interact with them through social media? I believe the answer is a resounding yes.