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News and information about hotel sales and marketing strategies for hoteliers and industry executives. Includes sales and marketing tactics, social media strategies, branding strategies and more.

  • RCI, Fiesta Hotel Group Announce New Affiliations

    PRESS RELEASE, March 17, 2010
    RCI and Fiesta Hotel Group have announced a new affiliation agreement that welcomes five properties from the Grand Palladium Travel Club to RCI's global network.  More
  • Leading Hotels Guarantees Rooms At GHM Properties Anytime To Top Loyalty Members

    PRESS RELEASE, March 16, 2010
    The Leading Hotels of the World has forged a new partnership with luxury hotel operator General Hotels Management whereby Unlimited-level Leaders Club members are guaranteed a room, at any time, at GHM's eight properties within the LHW collection.  More
  • Langham Hotels Inks Alliance With British Airways

    PRESS RELEASE, March 16, 2010
    Langham Hotels International has forged a partnership deal with British Airways' Executive Club, Langham's first frequent-flyer alliance in Europe. The deal opens with a special BA Double Miles offer for members who stay at any Langham hotel or affiliate property.  More
  • JAL Hotels Lets Mileage Bank Members Earn More

    PRESS RELEASE, March 16, 2010
    JAL Hotels Co. Ltd. announces that, effective April 1, the company is implementing a new mileage program for JAL Mileage Bank members. All 58 hotels managed under the company's two brands, Nikko Hotels International and Hotel JAL City, will participate in the program.  More
  • InnSeason Resorts Affiliates With RCI

    PRESS RELEASE, March 16, 2010
    RCI subscribing members dreaming of a vacation at a mountain resort in New Hampshire or a quaint, harbor-side retreat on Cape Cod, Massachusetts, now have even more choices as the global leader in vacation exchange welcomes InnSeason Resorts to its global network.  More
  • RCI Mobile App Lets Users Share Vacation Experiences On Social Networks

    PRESS RELEASE, March 16, 2010
    Further expanding its legacy as a technology leader in the industry, RCI has unveiled two new applications for the iPhone mobile device that will enable travelers to show friends where they've been and where they're going.  More
  • Mastering Internet Marketing In 2010

    Max Starkov, Mariana Mechoso Safer and Evan Rosenblum, March 16, 2010
    Survey results show how hoteliers shifting the balance between offline, online marketing budgets. Which initiatives do they believe will bring the highest ROIs and which are they willing to start devoting more of their budget?  More
  • Starwood Piloting Secret Loyalty Program Beyond SPG

    March 16, 2010
    Starwood Hotels & Resorts Worldwide is in the pilot stage of a secretive guest loyalty program that targets the most valuable frequent travelers from rival hotel companies and even its own Starwood Preferred Guest program.  More
  • NYC RevPAR Turns Positive For 1st Time Since 2008

    PRESS RELEASE, March 15, 2010
    Sean Hennessey, CEO of Lodging Advisors, says that based on an analysis of STR data, New York City hotel RevPAR turned positive in February, the first time since September 2008.  More

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Bart Berkey

Check Your Ego At The Door

Bart Berkey
March 3, 2010
How Creativity Will Earn You More Business
Last week, a colleague told me of a client visit that he did years ago in which...
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Adam Kirby

Musings & Miscellany

Adam Kirby
February 25, 2010
Hotel Answers Guest Tweets With Beer, Chocolate
If you want guests to say something good about your hotel on social media sites,...
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Bart Berkey

Check Your Ego At The Door

Bart Berkey
February 17, 2010
Qualify, Then Qualify Again
Today I met with a colleague to review an opportunity that he recently lost. When...
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Adam Kirby

Musings & Miscellany

Adam Kirby
January 27, 2010
Hotel Finds 'Phame' From Viral Video, Song
Late last year, Planet Hollywood Resort & Casino played host to the...
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Hoteliers on the Move

  • 03/16/2010 -

    Buenaventura Grand Hotel & Spa names Ronald Vega general manager. Vega previously served as resident manager of Occidental Allegro Cozumel.

  • 03/16/2010 -

    Villa Premiere Hotel & Spa appoints Abel Villa as general manager. Villa joins the hotel after participating in the Hilton Elevator Program, a management development program at the Hilton Buenos Aires and Caribe Hilton, San Juan.

  • 03/16/2010 -

    Boutique Hoi An Resort appoints Theo Schuurhuis to general manager. Schuurhuis most recently was club manager of the Old Chengdu Club in China.


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