Mercedes-Benz Fashion Week Delivers Inspiration for Cintas Spring Apparel Lines

Cintas -- HOTELS Magazine, 1/1/2008

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Just beyond the flashing cameras at Mercedes-Benz Fashion Week, the Cintas’ executive design team looked to the runway to identify the newest fashion trends for next year’s apparel lines. The eight day event, which is held from September 5-12 at Bryant Park, showcases the spring and summer collections from the fashion industry’s top designers such as Michael Kors, Donna Karan and Ralph Lauren. Joined by a select group of fashion savvy company clients, leading representatives from the Design, Merchandising and Marketing departments at Cintas joined an audience packed with luxury retail buyers, editors, merchandisers, models and other fashion industry emissaries for the event.

Ranked number six in Apparel magazine’s “Apparel Top 50” list, Cintas establishes themselves apart from the competition by delivering fashionable alternatives to their clients that mirror current retail trends. By carefully considering the workplace environment and function of each employee, Cintas’ skilled designers transcend designs showcased on the runway to create garments that enhance their clients’ brands while making associates feel their best.

“Attending New York’s Fashion Week gave us the opportunity to see that Cintas’ designs are edgy and truly fashion forward,” said Jorge Trevino, Director of Hotel Openings and Transitions for Kimpton Hotels and Restaurants. “As the first and leading collection of boutique hotels throughout the United States and Canada, we want to know that the designs developed for our associates have a distinctive chic fashion forward style. Our experience is different, so we want our associates’ appearance to reflect that.”

After reviewing the latest fashion trends at Fashion Week, Cintas’ award-winning design team will use the styles, colors and textures showcased for inspiration in designing their upcoming collection.

“Mercedes-Benz Fashion Week is the jumping off point for the industry in terms of setting trends and establishing the benchmark styles for the season,” added IMG Fashion Senior Vice President Fern Mallis. “Cintas, by looking for design direction from where everyone else in the industry is looking, will ensure that their clients receive current, sophisticated designs that match the industry retail trends.”

The new line will add to the already extensive line of apparel fashions featured in The Big Book presented by Cintas. With a variety of options in suiting and accessories that compliment any brand, garments recently added to the line offer cutting edge fabric technology that help keep garments more comfortable.

To request a copy of The Big Book or review the newest additions to the Cintas line, visit www.cintasfashion.com.