Appealing to the Senses and Tastes

Cintas -- HOTELS Magazine, 1/1/2008

Now, more than ever, in today’s ever-expanding and globally competitive market place, it is critical to appeal to the senses and tastes of discerning guests and clients. That is exactly what Cintas’ luxury division, Sally Fourmy & Associates does. Our quietly sophisticated and professional clothing ensures a consistent and polished identity for a diverse and illustrious list of international clients.

In developing image apparel programs, we consult with architects, interior designers and research the culture and heritage of each individual project to begin the process of what styles and colours best define the client. We collaborate in depth with each client to define the individual needs, challenges and solutions that will be most successful at capturing their vision.

Sally Fourmy & Associates is composed of a unique blend of many talents: extraordinary design, experienced industry knowledge, excellent quality, and dedicated production and service teams. It is our ability to understand the unique needs of each client and interpret what they value, that enables us to provide the best image enhancing solutions. These talents have also built an un-paralleled reputation as the market leader for corporate apparel.

As a true “custom” designer, our programs are created in a collaborative partnership that integrates the client’s Corporate Identity. As such, this creative freedom enables us to capture the essence, ethos and spirit that make each client unique. Such was the case with our recent collaboration with The London NYC hotel in Manhattan. As one of Blackstone’s most recent LXR properties, (formerly the Righa Royal Hotel), this property was determined to set the bar high, starting with the hotel itself, which is a striking 54 stories high, making it the tallest hotel in Manhattan.

When we began our partnership with The London NYC property, we worked very closely with their Interior Designer, Simon Rawlings of the David Collins Studio. The vision for their Corporate Apparel program was one of bespoke tailoring made in fabrics with texture and visual interest and with subtle yet definitive elements of modern styling. Much like the hotel itself, which offers a “serenely stylish experience”, the designs for their employees were indicative of British conservatism mixed with a New York edge. Fabrics were combined in interesting “mix and match” combinations, pairing tweed with a complimentary chalk-stripe for instance. Great attention was paid to the width and length of collars so that we captured the most current shapes and proportions. Throughout the process, we focused on creating an interesting mélange of British/New York styling. The Doorman for instance has a luxe Persian lamb collar on his topcoat that creates an element of the “British Dandy”. Scrupulous attention to detail was paid to every element and the end result is a stylish, edgy, classically tailored program that is an extension of the hotel itself.