Webcast: Working With Intermediaries Online

Event Date:Thursday, October 29 12 p.m. Central

Thursday, October 29 12 p.m. Central

Successfully working with intermediaries online—having fruitful negotiations and relationships with online travel agents and third-party suppliers—can have a major impact on revenues. In a roundtable discussion where listeners/viewers can ask questions LIVE:

• Learn more about the fickle and ever-evolving online travel shopper, especially that individual’s needs, habits and expectations.

• Learn about the rise of nonstransactional travel Web sites like lead generators and what they mean to the industry.

• Learn how to best play in the online distribution marketplace with channel management and offerings that reflect value to consumers without de-valuing your brand.

• Learn about negotiation strategies and benchmarking.

• Learn how to build a fruitful relationship with OTAs based on results and trust.

This October Webcast is the final session of a three-part Webcast series in which hoteliers have learned more about how to improve their Web presences to generate bookings.

PANELISTS

	Shaun Stewart Director of Market Mangement Expedia Shaun Stewart became director of market management for Expedia Inc.’s New York Partner Services Group in 2007. In this capacity he manages the New York-based supplier relations team, which works directly with hotel partners to strategically utilize Expedia’s global distribution channels.
	Sun Bee Director, Online Distribution and Marketing Outrigger Enterprises Group Within the interactive commerce division at Outrigger Enterprises Group, Honolulu, Hawaii, Sun Bee is responsible for managing and optimizing online marketing and for improving performance and return on investment through all online channels.
	Tom O’Toole Adviser Diamond Management & Technology Consultants As an independent adviser, practitioner and speaker, Tom O’Toole provides business leadership at the intersection of marketing and information.
	Carroll Rheem Director, Research PhoCusWright As director of research for PhoCusWright, Carroll Rheem contributes in-depth market reports, survey findings, and analysis. Rheem is the author of PhoCusWright’s Consumer Travel Report, as one of her core focus areas is consumer research. Rheem also leverages her experience in hotel distribution for publications including PhoCusWright’s U.S. Online Travel Overview.
MODERATOR:
	Derek Gale Senior Editor HOTELS

Posted Oct 12, 2009