Yvette Jong is a New York-born hotelier with 18 years of global hospitality experience. Her experience is both global and multifaceted. Across six countries and three continents, Jong has held managerial and consulting roles in hotel operations, feasibility, development, training, HR and sustainability. Her New York and Hong Kong-based firm, Craft House, crafts experiences using a holistic approach and the unique vertical integration of brand, creative and operating strategies.