Hotel Equities, the hotel ownership, management and development firm based in Alpharetta, Georgia, has entered into a strategic alliance with The Hotel Group, a hospitality development and investment group headquartered in Seattle, Washington. The Hotel Group’s portfolio, mostly located in the Pacific Northwest, will combine platforms and create an operations engine. The alliance will help both the companies focus on development and hotel acquisitions.
Hotel Equities continues its expansion into the Pacific Northwest region with this alliance. The company has a portfolio of 210 hotels and projects across the U.S. and Canada.
“The Hotel Group’s high-quality portfolio of properties, their impressive team and commitment to their associates makes them an industry leader,” said Hotel Equities President and CEO Brad Rahinsky.
While planning began in June, immersion will continue till the fall. Hotel Equities’ operating officer Bryan DeCort said the company will welcome more than 650 new associates to the team as part of the integration procedure, who will “immediately benefit from HE’s scale support and best-in-class hospitality and leadership training.” “HE and THG have both historically invested heavily in our people and infrastructure to ensure we are consistently driving improvement across all KPI’s. Our combined platform creates further stability and growth opportunities for our associates and improved results and profitability for our stakeholders.”
“The strategic alliance with Hotel Equities provides us with significant scale in all facets of the company and allows us to leverage best practices in both organizations to achieve greater outcomes to the benefits of both organizations, their clients and associates,” said The Hotel Group’s chief financial officer, Randy Meyer.
Since its inception in 1984, The Hotel Group has managed and/or owned over 125 properties in 25 states representing more than 20 brands, directed the design and construction of 50 new hotels and completed the acquisition of roughly US$200 million in private investment through The Hotel Group Opportunity Funds.