Selina, the hospitality and experiential brand targeting millennial and Gen Z travelers, announced plans to open new properties in Chicago, Washington D.C., Guadalajara, Mexico, Jerusalem and Paros in Greece. These properties are expected to open by the end of the third quarter 2021 and will add roughly 2,000 beds to Selina’s global network of living spaces and advance the company’s strategy to scale in large urban markets.
Selina’s experiential hospitality model focuses on hotel and co-working destinations that are developed specifically with millennial and Gen Z travelers in mind — a group that Selina estimates to spend approximately US$350 billion per year on travel.
“We have continued to recover from the restrictions on travel that occurred during the pandemic. With younger travelers showing clear desire to see the world after being stuck at home for a year, and a rising number of underutilized hotels globally, we recognize a clear opportunity to rapidly scale our offering,” said Rafael Museri, Selina’s co-founder and chief executive officer. “Opening these new locations will introduce Selina’s strong value proposition to thousands of potential customers and help grow our community of local talent and creators who spread our brand around the world.”
Founded in 2015, Selina’s portfolio includes 116 open or secured properties in 20 countries across North Central and South America, Europe and Israel. The company’s expansion to urban markets as an add-on to its offering of remote, off-the-grid locations represents its desire to provide a diverse array of accommodations worldwide, as well as its recognition that millennials and Gen Z travelers are looking for authenticity in their travel experiences.