IHG on Tuesday announced its first set of eight management contract signings for its new, Chinese-focused Hualuxe Hotels and Resorts brand, including hotels in Beijing and Shanghai, as well as six emerging business and leisure destinations across the country.
The eight deals create a pipeline of nearly 2,800 rooms in the less than five months since the brand’s launch.
The first eight Hualuxe signings are all in cities where IHG already has an open hotel or a hotel in the pipeline. The brand will initially launch in Tier 1, 2 and 3 cities, and resort locations, and IHG sees the opportunity for this brand to be in over 100 cities in China over the next 15 to 20 years.
The eight hotels are expected to open between 2014 and 2016, and all of these are signed with new owners who are working with IHG for the first time:
- Hualuxe Beijing Xinan: 380 rooms
- Hualuxe Shanghai Pudong Kangqiao: 400 rooms
- Hualuxe Chengdu High-Tech West: 350 rooms
- Hualuxe Zhangjiajie Resort: 380 rooms
- Hualuxe Ordos Dongsheng: 300 rooms
- Hualuxe Foshan Nanhai: 350 rooms
- Hualuxe Yangjiang City Centre: 282 rooms
- Hualuxe Fuzhou Downtown: 330 rooms