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COVID-19: Industry makes promising gains | Marriott’s clean content

How are hotels and short-term rentals faring?

The hotel industry has made promising weekly gains in occupancy since its low point of the COVID-19 pandemic, while short-term rentals are nearing last year’s levels in RevPAR, according to a joint analysis of 27 global markets by STR and AirDNA. Key findings include:

  • At the end of the studied period, hotel RevPAR in the 27 markets was 64.8% lower than the previous year. Short-term rental RevPAR, on the other hand, was down 4.5% year over year.
  • Hotels bottomed out at 17.5% occupancy for the week ended March 28, while short-term rentals fell to a low of 34.3%. Hotels were hit harder due to greater reliance on group demand and business travel. Largely a result of its further drop, hotel occupancy has since increased 124.0% from its low point.
  • Occupancy decreases were felt uniformly within all 27 of the markets covered, with the exception of short-term rentals in Atlantic City, New Jersey. Among the worst-hit markets for both hotels and short-term rentals were New Orleans, Louisiana, and Rome.
  • Steeper declines in ADR came as travelers migrated toward midscale and economy class properties. Nashville and Austin were two markets to see more pronounced demand declines for higher-end hotels compared with the lower end of the market.

Read the full analysis

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