A recent survey points to the potential for an extended summer season as a way to give an assist to the hurting U.S. travel industry.
The latest results of the survey, from hospitality and travel marketing firm MMGY Global, indicate that there is huge pent-up travel demand for travel. And as Americans become more comfortable with venturing out, combined with the continuation of remote work and learning, fall becomes an opportune time to make up for lost travel experiences.
Remote work and learning also make midweek and weeklong stays, times typically less expensive to travel than weekends, more feasible than in years past, the survey says.
Key highlights:
- 64% of travelers expect to take a leisure trip within the next six months
- 54% of travelers say that they are more likely to travel in the fall this year than in previous years
- Leisure trips planned for late July and August have shifted to a new period of fall leisure travel thanks to loosened cancellation policies and travel brands adapting quickly to the new marketplace
73% of travelers feel safe traveling in their cars