Chicago-based owner-operator Aparium Hotel Group might be better positioned than most to rebound from the impact of COVID-19. Founders Mario Tricoci and Kevin Robinson have learned a lot about resiliency – they started the company in the days after the Great Recession, after all.
And during a time when smaller, more accessible drive-to markets feel safer, this eight-hotel, 1,000-room independent is positioning itself for growth as distressed assets start to turn over. With six properties in the pipeline, they’re committed to remaining that way despite temptations to take on management of branded projects.
Read more about how Aparium is focused on efficiency and grassroots efforts as it reactivates its portfolio, and how it’s managing those reopenings.