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Friedman’s hotel formula: 3 parts data, 1 part instinct

Now is the time for hotel science experiments, says Jason Friedman, who runs his eponymous – and very busy – hotel development, operating and marketing company out of Bangkok. The formula is simple, he said: About three parts data mixed with one part gut instinct.

The brash native New Yorker started out as a forest ecologist who explored Asia and then gained a master’s degree in hospitality management from Cornell University. He believes hoteliers take this rare opportunity to think beyond simple, incremental changes to their businesses and go bold.

“If you sit back and say, ‘We’re doomed,’ and you don’t do anything or continue to operate the way you always have, you might not perform so well,” Friedman told HOTELS in mid-November. “When you try new ways of doing business, there’s always hope and a possibility.”

Read the latest HOTELSLife interview with Friedman, and find out why he doesn’t expect developers will build differently as a result of COVID.

Jason Friedman: “When you try new ways of doing business, there’s always hope.”
Jason Friedman: “When you try new ways of doing business, there’s always hope.”
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