Accor has launched a new “Apartments and Villas” portfolio, combining some 50,000 apartments, villas and chalets from across the group.
The new website lists properties from Accor’s Adagio, Mantra and Hyde Living extended-stay brands, as well as privately owned branded residences including Raffles Residences, Banyan Tree Residences, Delano Residences, Fairmont Residences and SLS Residences.
The site also includes private rentals from Onefinestay, the London-based luxury serviced homes provider that Accor acquired for US$156 million in 2016.
It comes a couple of weeks after Accor bought out several hotel partners and merged a quarter of its lifestyle brands into Ennismore, a new US$1 billion hotel operating company, with the owner of the Hoxton hotel chain.
According to Accor, the latest move has everything to do with the COVID-19 crisis. Branded residences, which typically combine private home ownership with luxury branding and a comprehensive menu of hotel and residential services, have proven to be very resilient during this time, with an increasingly diverse pipeline and record growth.
In 10 years, Accor says, the sector has grown by 170%, and despite COVID-related difficulties, 2020 should be another record year with the opening of more than 100 additional projects, according to the recently published Savills 2020 Spotlight on Branded Residences
The group is also steadily expanding its extended-stay offering, with Aparthotels Adagio (a joint venture between Accor and the Pierre and Vacances Center Parcs Group) aiming to quadruple its U.K. portfolio over the next four years.