Change being the only constant has to be the trend when reviewing the best-read stories on hotelsmag.com in January.
Scoring an inclusive with Davidson Hotels & Resorts to learn about its new resort division tops our list. Certainly, based on current market dynamics, the timing is right for Davidson to improve its visibility in the segment by creating a separate division seeded by eight properties it already operates and two in the pipeline. “We’ve always focused on full-service, and this is a way of furthering that,” said Davidson President Thom Geshay.
Marriott International keeps on trying to change the perception of its giant Sheraton brand, launching again with a new and improved product. Will owners pay the freight? So far, by the end of 2022, more than 40 system hotels are expected to have adopted the new look. Time will tell with this venerable brand.
In the meantime, Accor is extending is growing position in the luxury lifestyle space with its joint venture with Faena Group. Plans call for expanding the brand globally, starting with Dubai. The makeover Accor has gone through over the past 10 years is quite remarkable.
Here are the top 10 stories from last year, including three of our most-read blogs:
Exclusive: Davidson creates resort division
Sheraton refreshes again with look, tagline
Accor adds to its lifestyle arsenal with Faena deal
InterCon San Francisco doubles down on sales force
Reid steers ‘roadster’ Auberge
Peninsula Chicago GM’s outlook: ‘Keep pushing forward’
Top 9 wellness trends for 2021: GWS
‘Thank goodness’ for more hotel brands
Your hotel’s ‘grand strategy’ starts with your people
A case for retiring the phrase ‘soft skills’