Loews Hotels & Co and Omni Hotels & Resorts on Tuesday announced a partnership rooted in cross-selling, cross-marketing and collaborating within the sales process.
The partnership primarily targets both companies’ leisure travelers, allowing increased distribution in markets where there is no crossover between the two. For example, Omni travelers looking to go to South Beach or New York City now have access to Loews Miami Beach Hotel or Loews Regency New York Hotel. Similarly, Loews guests now have the opportunity to experience a ski or beach destination like The Omni Mount Washington Resort in Bretton Woods, New Hampshire or Omni Amelia Island Resort in Amelia Island, Florida. Reservations are bookable directly online or by calling reservations through both brands’ channels.
In addition to focusing on the leisure traveler, the partnership between New York City-based Loews and Dallas-based Omni will also look at future ways of collaborating, including within the meetings and groups sector. Each brand will continue to maintain their own visual identity and marketing, along with loyalty, pricing, and availability.
“Partnerships have been in our DNA at Loews Hotels & Co for more than 70 years, and when you have the opportunity to align with a company that shares your values and principles, not to mention be able to offer guests even more places to travel, you jump on that opportunity,” said Alex Tisch, president of Loews Hotels & Co.
“As we continue to emerge from the COVID-19 crisis, we must find new, strategic ways to market our hotels and resorts,” said Peter Strebel, president of Omni Hotels & Resorts. “Partnering with a like-minded brand such as Loews Hotels & Co is a thoughtful and unique way to offer our guests, and theirs, wider distribution.”