HOTELS’ five most widely read stories in March range from news of marketing tie-ups to help jumpstart business in a COVID-informed world to blogger Simone Puerto questioning the true value of Google adding free, organic links on its metasearch platform.
Our most-read story was about Loews Hotels & Co and Omni Hotels & Resorts announcing a partnership rooted in cross-selling, cross-marketing and collaborating within the sales process. The partnership primarily targets both companies’ leisure travelers, allowing increased distribution in markets where there is no crossover between the two.
Industry leaders have since said this is the type of joint-venture the industry could very well see more of as operators look for more ways to recover from the pandemic.
Here are the top 5 stories from last month:
Loews, Omni in sales, marketing tie-up
Las Vegas Sands sells two Vegas resorts
Marriott paying associates to get vaccinated
Great Instagram accounts don’t always deliver
Google metasearch links are free. So, what?