Deutsche Hospitality’s has announced its traditional Steigenberger Hotels & Resorts brand and the lifestyle brand Jaz in the City are being combined to form the new “Upscale” segment.
Denis Hüttig will assume responsibility for the Upscale segment in his capacity as vice president Steigenberger Business & Resorts and Jaz in the City. He will report directly to CEO Marcus Bernhardt.
Stefan Frank, general manager of the Steigenberger Airport Hotel in Frankfurt, will become the new senior director operations, effective May 1. Frank will retain his position as GM on an interim basis.
“The background behind this joint management of the Steigenberger Hotels & Resorts and Jaz in the City brands is the restructuring of our brand portfolio in line with customer and price segments,” Bernhardt explained. “This will enable us to align Deutsche Hospitality towards further growth as we embark upon the route to becoming one of Europe’s top three hotel companies.”
Going forward, Steigenberger Icons, Steigenberger Hotels & Resorts, Jaz in the City, IntercityHotel, MAXX by Steigenberger and Zleep Hotels brands will be divided into luxury, upscale, midscale und economy sectors.
Hüttig has worked for Deutsche Hospitality since 2012. In 2020, he was named vice president operations for Steigenberger Hotels & Resorts. For the previous five years, as vice president of operations, he looked after the brand’s resort hotels.
Fotis Fakes will take on a new role as vice president Steigenberger Business & Resorts and Jaz in the City, while Siegfried Nierhaus, vice president Middle East, will represent the hotels in the region.