Hard Rock Hotels will develop eight hotels with approximately 3,000 rooms in several key cities throughout Brazil, including Sao Paulo, Fortaleza, Ilha de Sol, Campos do Jordão, Foz do Iguaçu, Jericoacoara, Natal and Recife. The hotel properties, developed and owned by Brazil-based real estate developer VCI S.A., will be managed by the Hard Rock Hotel brand.
The properties are slated for completion over the next eight years and three projects are already under construction, with Sao Paulo, Fortaleza and the first phase of Ilha de Sol anticipated for 2022, Recife, Natal and the second phase of Ilha de Sol anticipated for 2024, Foz de Iguaçu anticipated for 2025, Campos do Jordão anticipated for 2027 and Jericoacoara anticipated for 2028.
“Brazil is poised to step up as a headlining performer on the world stage of travel destinations, with 10 Hard Rock Hotels slated for development in collaboration with three different partners, VCI S.A. being the largest of the three,” said Todd Hricko, senior vice president of Hotel Development at Hard Rock Hotels.
The upcoming Brazilian Hard Rock Hotels will showcase the country’s vibrant, energetic and artistic culture through locally inspired design and live music experiences. Hard Rock is actively sourcing authentic memorabilia from celebrated Brazilian artists to be featured in its collection of over 86,000 pieces and at each property.
Each property will also offer a Rock Shop and full-service Rock Spa, with varying properties providing other traditional Hard Rock services.