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Hilton signs with Shimao four luxury deals in China

Hilton and Shimao Group Holdings have signed an agreement to launch four luxury hotels in China: Waldorf Astoria Shenzhen, Conrad Shanghai, Conrad Wuhan and Conrad Zhuhai. The Conrad Shanghai takes the spotlight as the largest Conrad hotel in Asia to open with more than 700 rooms.

Since the signing of their first hotel in 2011, the partnership has seen Hilton and Shimao Group work together to launch nine commercially successful hotels, including Hilton Wuhan Riverside and Hilton Yantai, with another Hilton hotel due to open later this year.

Hilton currently operates 15 luxury hotels across its Waldorf Astoria and Conrad brands in Greater China, with 11 hotels in its luxury pipeline, including the first Conrad hotels to open in Jiuzhaigou and Urumqi this year. 

“The signing of these four luxury hotels with Hilton is testament to our mutual optimism of the luxury travel market in China, especially in this current era where we are experiencing a rise in interest in cultural tourism,” said Tyrone Tang, chairman and CEO, Shanghai Shimao Hotel Management Co., and CEO of Shimao Star Hotels Group.

According to a recent survey by Horwath HTL, hotels spanning the upper-midscale and luxury segments bucked the development trend in 2020, with deals involving luxury hotels reporting a year-on-year increase of 167%.

Rendering of the Conrad Zhuhai
Rendering of the Conrad Zhuhai

Project details

As Hilton’s first Waldorf Astoria hotel in Shenzhen, the hotel will be located in the newly developed CBD and in close proximity to Shenzhen Hong Kong International Centre. In the near future, the approved masterplan of the Shenzhen railway network will increase the accessibility from the hotel to downtown Shenzhen, Huizhou, Dongguan and Hong Kong.

Conrad Shanghai will be the first hotel under the luxury brand in Shanghai and Hilton’s largest Conrad hotel in Asia with more than 700 rooms. Targeted to open in early 2022, the hotel is located at People Square, the most renowned tourism and business district of Shanghai, which is also in close proximity to various tourist destinations, commercial centers as well as office buildings.

Launching along the Yangtze River, Conrad Wuhan will be the first Conrad hotel to enter the city. The Wuhan International Expo Center, which is located near the hotel site, is the third largest exhibition center in China, placing the hotel in a strong position to meet future MICE demand in the region.

Conrad Zhuhai will be located in the Hong Kong-Zhuhai-Macao Port City on the Hong Kong-Zhuhai-Macao Bridge (HZMB). It will be Hilton’s first Conrad Hotel in Zhuhai.

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