Reporting data that sounds almost too good to be true, Knowland released its monthly meetings and events data for April, revealing U.S. group meetings volume increased 58.5% over the previous month.
In comparing Average Attendees and Average Space Used market data to its 2019 numbers (not 2020), here is what April 2021 looked like:
Average attendees – The average number of attendees in April 2021 was 63, compared to 74 in April 2019.
Average space used – The average space used in April 2021 was 2,640 square feet, while meetings in April 2019 averaged 2,322 square feet. The average space used this year is still greater due to the six-foot social distancing rule.
Individual market growth – The top five growth markets in April were Anaheim, Chicago, Los Angeles, Minneapolis and San Antonio.
Corporate meetings represent the largest market segment – Corporate meetings continue to represent the largest market segment, with Healthcare, Training/Education, Technology, Manufacturing, and Entertainment and Media as the biggest producers in the segment.
“Four of the top growth markets were impacted significantly by COVID restrictions early in the year,” said Kristi White, vice president of product management, Knowland. “However, since restrictions loosened, they have rebounded quickly. Additionally, meeting sizes are stabilizing to prior year levels. Over the next few months – as more markets loosen up – meeting numbers and size should increase even more.”