Hyatt Hotels Corp. hotels around the world on Monday launched more than 160 Hyatt Loves Local collaborations in a continued effort to help revitalize and advance care to communities and small businesses recovering from the COVID-19 pandemic.
Following its 2020 community-driven initiative, which provides complimentary resources and exposure to select local businesses that have struggled during the pandemic, Hyatt Loves Local has evolved to further meet the current needs of Hyatt communities and guests, including collaborating with more minority-owned and female-owned businesses and delivering reimagined experiences inspired by the new travel landscape.
In turn, Hyatt Loves Local connects those in-need directly with Hyatt guests and locals through distinctly local offerings, including wellbeing, arts and entertainment, “voluntourism,” traveling with pets and culinary experiences.
Aligned with Hyatt’s Change Starts Here commitment to accelerate Hyatt’s longstanding diversity, equity and inclusion efforts, nearly half of the 100 participating hotels are teaming up with more than 65 minority-owned and female-owned businesses, two groups that have been disproportionately impacted by the pandemic. Participating hotels are also working with new businesses that were born out of the pandemic.
For example, Hyatt Place Madison/Downtown in Wisconsin is using its lobby to sell craft kits from Revel Madison, a female-owned DIY arts and crafts business that had to close its craft bar during the pandemic due to county restrictions.